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Showing posts with label Bertone. Show all posts
Showing posts with label Bertone. Show all posts

Monday, May 23, 2011

Bertone Auctions Off Some of its Most Recognizable Concepts to Avoid Insolvency


Here lies Bertone, the famed Italian automotive design house, bankrupt and on almost on the verge of death. The once legendary company was forced to sell its most prized possessions � six concept cars � to appease the bankruptcy commission and also to remain afloat. RM Auctions of London handle the sale at this past weekend�s Concorso d�Eleganza Villa d�Este 2011.
So what delectable concepts were the vultures able to get their beaks into? Well, there�s the 1967 Lamborghini Marzal that once graced the Monaco Grand Prix and is often cited as the inspiration for the Espada of the following year.

Monday, August 4, 2008

Bertone to produce limited production for BAT 11

Bertone, one of the most famous design houses in Europe had lost all its contracts, had a big operation to sustain, and went into bankruptcy protection. However, Bertone is re-emerging. The manufacturing division, heavy with overhead, was stripped away from the styling studio, which is still owned by the Bertone family but operated independently. And its new business development director is keen to get the design house back on track.

Bertone is also considering putting the BAT 11 into limited production. The Alfa 8C-based concept car was shown near the Geneva show last March after conflicting reports of its cancellation, and is now headlining the Meadow Brook Concours d'Eleance. The vehicle was originally built as a one-off for our friend Gary Kaberle, but if Bertone can get enough orders in place beforehand, the company would consider a small run of 25-50 examples. In the meantime, it's going to focus on rebuilding its reputation and on the 20 design projects it currently has under way for automakers in Europe and China, as well as shipyards and aerospace companies.