How do you attract younger buyers into your showrooms? The easy to say, but evidently hard to follow-through, answer would be to design a vehicle(s) from scratch that caters to the needs of the all important 35-to-55-year-old male demographic.
So what happens when you want to do something about it�yesterday? Well, obviously, the most cost and time efficient method is to enhance the range of your model with a sport trim level. And that is exactly what Lexus is attempting with the latest addition to its top-end model.
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